Thursday, 19 March 2009

The extreme shepherd virus

I [try to] forget how many times I've pointed out over the last few years that viral is something that happens, not something that is. Marketers and agencies can make stuff that is interesting, but they can't naturally select the interestingness

Then something like extreme shepherding comes along.

'Inspired by' Samsung LED TVs to play with LEDs, retro arcade games, art gags, etc. 750k views and counting on YouTube in a couple of days. Genius. And probably predictable by anyone who saw the storyboard.

Not really sure what how it contributes to selling TVs, but I'm sure someone's thought of that. I'd hazard a guess that it is about TV sets = dull commodities/this = fun.


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