Dexter the Magazine

I don't know what it is about this show that brings about the best in marketers, but if you liked the genius viral for Series 2, you will love the experiential work for Series 3 in the US highlighted by Marta. Pop2Life not only created spoof 6 page Dexter issues of a range of magazines

but also set up Dexter newstands in some of the highest footfall spots in large US cities, with the full range of mags and a selection of blood red confectionery