Tuesday, 21 October 2008

Advertising and recessions

I like this.... and not just because i've been talking about the same reasons to carry on spending through a recession for the last few months in just about every meeting i've been in!

The FT Advertising in a Downturn
resource that this is advertising has a good mix of McKinsey and PIMS data, so hopefully it is going to reach a good number of FDs.....


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