None of this should detract from the fact that this application is adding tunes at a rate of 10,000 per day, and is on the verge of mass appeal in the UK with hugely positive Guardian and NME features this week. The most important news for Spotify is not in its content though - it is a distribution platform, and has taken a huge step this week in becoming a viable competitor to iTunes by employing a Head of Mobile, Gustav Soderstrom from Yahoo. Mobile is the ultimate destination for music content, and the speed that which the application spreading makes an ad-funded business model viable. Could a tech startup really save both the music and the mobile industry from Apple?
(thanks to Zia George at Spotify for audience data)
Written whilst listening to Airborne Toxic Event, MGMT, Killers and Dan le Sac vs Scroobius Pip, who are all still available on Spotify)