Saturday, 6 December 2008

Why isn't everyone using Viigo?

RSS on the Underground
Ok this IS in danger of becoming a mobile blog. To be fair I've been souping up a Blackberry Curve and playing with an iPhone and drooling over N97 videos this week, but the main reason is that TechCrunch and Mashable have been in mobile overload recently, and they are my commute to work reading. So then I can't resist looking up the shiny new toys whenever I get chance. I mentioned this the other day in a presentation as a reason why I never saw things like Metro and the Londonpaper anymore, and was amazed to find that there is STILL hardly anyone I know using
Viigo. I've been getting blank looks for the last few months when I talk about Viigo (both as a user of it and as a potential commercial partner), and so I thought I'd write the basic explanation down rather than explaining over and over (yes, slightly pretentious i know, but then you can't link to the supplier and download the app from me explaining it in person....)
Basically Viigo is a Blackberry app that aggregates RSS feeds (tech, news, sports, entertainments, etc) and downloads regular updates. You can customise it to, for instance, make sure that you are only downloading from sites that publish full-text feeds, and even better you can sync your GoogleReader to update your Blackberry. For anyone in London, commuting 50m below ground, this is genius - it means I can read all my regular news and industry feeds when i'm out of range of a mobile signal. It even has a one-click 'add to Delicious' function that stores up all your bookmarks and adds them when you reach the surface. Takes roughly 10 minutes to install and customise, and means you'll never have to rely on the ten words of one syllable that London Lite seems to think pass for journalism these days....

So if you have a Blackberry and you use RSS, especially in London, why aren't you on Viigo?


Post a Comment