Monday, 8 December 2008

iPhone Snow Globe

The line between branded entertainment and branded utility is currently pretty fuzzy. There's some debate at Neil Perkin's about what Nokia actually gain from the (nevertheless very cool) Bruce Lee ping pong ads that have been doing the rounds over the last couple of weeks. I think this one is an interesting take - in these sales focused days there is a clear path to purchase within the application itself, taking advantage of the device's connectivity, but still enough novelty that it will be shared and shown off.

Now what would have been really special is if Men 18-24 recommended gift had been an iPint
(from CMD Global)


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