Wednesday, 19 November 2008

Business and generosity

There is a whole lot of genius ideas, quotes and images in this deck by Neil Perkin on networked brand strategy and how generosity is the future of business. I've seen a few references to this sort of theory (particularly Umair Haque's, which Neil references), but never really got it before about why this is more than a utopian/hippy view of Chris Anderson's Free is the Future of Business. The idea that Brands = Making People Happy makes sense of so many different ideas around at the moment, as well as being a beautifully simple yet counter-intuitive concept.
View SlideShare presentation or Upload your own. (tags: digital google)

1 comments:

neilperkin said...

Thanks for the pick up Graeme. Glad you like it

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