Sunday, 16 November 2008

The best media pack ever

I've seen loads and loads of media packs over the years. Some I've even downloaded myself because I wanted to read them rather than having them turn up unannounced as an inbox clogging 7mb attachment. So it was great to meet with GoViral last week and get a beautifully presented coffee table hardback book called The Social Media Metropolis, which didn't really try to sell me any of their services. To be honest, this in itself puts it in the top 1% of ways that media owners communicate with media agencies. When you read the content though, you see that it perfectly embodies what the brand is about, as it is basically an explanation of how the communications landscape has changed from Cluetrain onwards. It uses a few case studies from GoViral's clients, but it doesn't do hard sell. It just explains why. And it takes 120 pages of expensively designed hardback to do so.

And the result....I've read it from cloth covered cover to cloth covered cover. Over the weekend. And taken photos of it.

GoViral's business is all about creating purple cows - remarkable stuff, branded content so good that you want to spend time with it and to tell other people about it. And as they so clearly know what they are doing, they will be my first port of call next content campaign. Only takes one or two campaigns to pay for a hardback media pack.


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