Tuesday, 30 September 2008

Viral tactics? or am I too cynical

Pretty bad hey! and to be fair, taken down as soon as CBS realised what had happened. And before the days of 5mb mobile cameras, that would have been that. But it isn't, that wasn't, and this pic became this morning's car crash email. And there's a cynical voice in my head imagining the brainstorm where someone thought they could get away with it all being an unlucky coincidence...."no, CBS rep please take it down as soon as possible it's terrible" (we sent a grad out last night to get a photo).

Result: publicity....

No, marketers aren't that cynical.....


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