Sunday, 15 August 2010

Augmented TV

Never mind that we haven't got a reliable way to get internet content onto the home's biggest screen yet (I've been banging on about an Apple TV announcement for it happening this week?) there's now an AR browser for TV - MetaMirror is effectively an app for smaller screened devices that can view TV content and overlay extra info - like recipe info in the picture, but let's face it, real time odds and click-to-buy ads would be the business model. Or imagine the Tesco API powering a cooking programme - with one click add to basket functions....

It makes sense that augmented TV will go down this route, as using two screens is far easier than using one - ask anyone who has tried to live tweet from their desktop while streaming TV on it - you end up minimising, moving and generally messing around with windows rather that watching. When Google TV launches I'd expect a Goggles-powered Android app that does the same thing running Adsense alongside the augmentations.

(link and photo courtesy of PFSK)


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