Converse/Anomaly Domaination case study

I wish I wrote more stuff on here about advertising that I really like...... so the Converse case study below makes me really happy. Using real time insights to power lots of little culturally relevant productions. Using the obvious (paid search ads) to make something new (spelling bee live competitions). Sheer genius. Most people reading this probably know who Anomaly are and what they stand for, but if you work in the UK you might not have seen too much stuff that they have done (yet!).

Converse Domaination from Ross Martin on Vimeo.

(HT @dafdent)