Changing behaviour changes how we think

Following on from the Dept of Transport example below, it was great to read someone far smarter than me is thinking along the same lines and explaining to small businesses how social marketing should work. I don't often post slideshare decks here, as most people design slides to illustrate what they are talking about: so there are some case study pictures in here, but the insights are so important that the deck is well worth a read

Apple as a social brand
Changing behaviour changes how we think
Social media is a place to do things for customers
It's not about conversation

#Btvsmb

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