#atishoo - Kleenex UK Hayfever map

HT to John Willshire's comments page, but to be fair I'd spotted the concept before, back when Ben Marsh first created it on #uksnow day back in February. But this is a branded version of the Twitter/Google Map mashup that ticks lots of boxes - it is useful (especially if you're a hayfever sufferer like me), it is social (we like to find fellow sufferers to whinge to, and this helps build a national suffering map out of it. And that you must agree is a uniquely British socialness), it is shareable (both by contributing to it on Twitter, and by embedding it below. I think that might be the first time I have seen something created for an FMCG site that is easily embeddable), and it makes sense for the brand (he says from bitter experience). Only problem is that it is a bit late in the summer (hopefully). Anyway, top work Kleenex