UK Retailers plugging into Foursquare

In one of those rare moments that I actually remembered to log in to Foursquare I spotted this Major offerSpecial offers for regular customers is not exactly a big idea, but this is not just a loyalty card, it's a loyalty ad. That advertises the business AND contributes to the overall game of Foursquare.

This is pretty well established in New York where Foursquare has been live for a while, but there is a lot of potential for smart small businesses to join in. According to the Businesses section of the Foursquare site, so far the list in the UK looks like this:

+ Bea's of Bloomsbury (London, UK)
+ Dose Espresso (London, UK)
+ Hummus Bros - Holborn (Camden Town, Greater London)
+ Hummus Bros. (London, UK)
+ Kaffeine (London, UK)
+ Paul A Young Fine Chocolates - Bank (London, UK)
+ Paul A Young Fine Chocolates - Islington (London, UK)
+ Pumphreys Coffee (Blaydon on Tyne, Tyne and Wear)

But I think it will grow rapidly over the next couple of months