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After yesterday's post on the future of newspapers or lack thereof, I was pointed towards an elegant summary of the thoughts that inspired it
"Just remove the word 'paper', and talk about the future of news"
Job done. (thanks @lickbrain)
There have been a lot of insightful articles over the last few weeks about how some genius piece of deckchair realignment might start to save traditional newspaper publishing. Most of them come from the US, where far more papers have far less national market share, and so are more vulnerable than the UK's virtual monopolies (having checked my Delicious for the links, most of them seem to have been written by Jeff Jarvis). Over here there are plenty of regional titles struggling, but their influence is far less than their north American regional counterparts.
To be fair, I've played fantasy newspaper saviour myself with my former employers at The Indy; but realistically newspapers seem the most likely precipice industry to follow record labels into the history books. Not in the next year, but as Bill Gates pointed out
"We always overestimate the changes in the next two years, and underestimate the changes in the next ten"
So although the Guardian expects to shut its presses for the last time in 2030, plenty of newspaper writers have made an eloquent case for the role that newspapers played in society - the corruption and deceipt that can only be made public by a free, independent and powerful press. And this piece by Clay Shirky elegantly dismantles every one of their arguments. I don't tend to lift big chuncks of text on this blog, but there are a few really powerful truths in it that I hadn't heard of or considered. (the full text is here) The core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problemWhen a 14 year old kid can blow up your business in his spare time, not because he hates you but because he loves you, then you got a problem.”The expense of printing created an environment where Wal-Mart was willing to subsidize the Baghdad bureau. This wasn’t because of any deep link between advertising and reporting, nor was it about any real desire on the part of Wal-Mart to have their marketing budget go to international correspondents. It was just an accident. Advertisers had little choice other than to have their money used that way, since they didn’t really have any other vehicle for display ads....when Wal-Mart, and the local Maytag dealer, and the law firm hiring a secretary, and that kid down the block selling his bike, were all able to use that infrastructure to get out of their old relationship with the publisher, they did. They’d never really signed up to fund the Baghdad bureau anyway.Society doesn’t need newspapers. What we need is journalismActually that last one covers it for me: when you remember that the link for advertising was with newsprint and heavy machinery and overnight distribution, and that it isn't the medium that brings down governments and brings criminals to justice but the people, then imagining the future isn't too diffucult.
It's just like the music industry where people still love music, musicians still love to be able to make their living playing music, but there isn't any money left for the record companies (for a breakdown of exactly how ridiculous this industry is becoming, check out Some Random Website on the PRS/YouTube debacle)
Photo Credit
So lots of people in central London couldn't get to work yesterday. And lots of other people on the mainland and in North America understandably laughed at us for getting in such a fuss over 6 inches of snow (incidentally, is snow the only thing other than TV screens still measured in inches? I don't understand imperial measures on principle, but have spent the last couple of days converting centimetres BACK into inches, like it's the 1950s).
And once we'd finished our 'every five years sledging expedition', we turned the day into genuine English community spirit. Lots of weather to talk about, a proper reason to whinge about public transport, but an overwhelming sense of being sent home from school. London certainly turned into a bunch of kids for the day. And what means now is sharing experiences with as many people as possible. The BBC had the largest ever response to an appeal for photos, video, stories, etc. Much of the BBC news consisted of camera phone video: this was news affecting everyone and documented by everyone.
But it was also the day that Twitter showed its public service credentials.
Not for everyone, but anyone using it was at a distinct advantage. By 8am the overground rail companies' information boards had frozen up, the TFL website was buckling under the weight of traffic, but anyone following @uktrains knew exactly what their chances of getting anywhere were (slim to none). The app pulls feeds from the BBC, shortens them in Yahoo Pipes to 140 characters or less, and publishes them through Twitterfeed. More details here
We also joined in at crowdsourcing the weather forecast. From Sunday afternoon's excited but disorganised 'Its snowing in [wherever]' tweets, we had moved by early Monday morning to a semi official hashtag #uksnow, and a location based weight of snow system, relying on tweets including the hashtag, a postcode, and a snow intensity out of ten (eg. '#uksnow SE24 7/10'). This fed Ben Marsh's fantastic #uksnow mashup, showing live Twitter sourced weather
To be fair this is more of a map of where it is snowing AND people use Twitter, rather than simply of where it is snowing. But you get the picture.
To me the really big and important mash-up will be when the BBC start broadcasting events like this using Twitter. We saw it a couple of weeks ago when Janis Krums' photo of US Airways Flight 1549 floating in the Hudson River made front pages around the world, but that was a single big event where he happened to be closer than the news crews. We also saw it pre-planned with CNN's Facebook Connect link up for the US presidential inauguration. Here, in a random weather event affecting half the country, the real personal content was there for all to see and mashup, and there was a major broadcaster desperately seeking real personal content. The BBC's coverage has been all the better for leading with non-professional footage, but next national story there need to be more integration.