Showing posts with label US. Show all posts
Showing posts with label US. Show all posts

Thursday, 13 November 2008

If the BBC took advertising....

Found this link as a display ad on iMedia.


This is what a BBC media pack looks like, which almost seems like a glimpse into a parallel world.....

Also love the concept that of the BBC marketing itself as influencing the influencers. I suppose it shows the power of the BBC brand in the UK that I find this all so utterly incongruous.

Monday, 10 November 2008

White Space and Super WiFi

Somewhere hidden away beneath the election fallout last week came the news from the US that white space, the unused frequency between TV stations' analogue transmissions, is going to be freed up for use by the communications industry. The FCC ruling came after heavy lobbying from Google, who stand to benefit most from the new bandwidth as TV switches over to digital.

The main benefit for people away from their home internet connection appears to be turbocharged Wifi, broadcasting over far wider ranges and at much higher speeds than is currently possible. Obviously more time spent online means more revenue for Google, so a good short term gain for them.... The real potential for immediate step change though is what happens if these bandwidths could be used for voice calling. As Jeff Jarvis comments in the NY Post

When we can get fast bandwidth on portable devices, we can use those gadgets to do anything from making phone calls to browsing the Web.

In other words, kiss those old phones and two-year contracts goodbye and turn to new, open devices that run software from - you guessed it - Google.

Suddenly the open platform Android looks like a the consumer champion when compared to those walled garden mobile networks, not to mention the iPhone. All radical stuff, and in the run up to the analogue switch-off over here, something that is equally applicable in the UK...

Or is it? After all, public service broadcasting is a far bigger beast in the UK than the US. Surely free national turbo wifi in place of the BBC's analogue bandwidth would remove large amounts of criticism over the licence fee (especially if it was subsidised by a partnership with Google). Alternatively, with C4 negotiating for licence fee funding to maintain its public sector remit, and basing the case on the fact that they are losing valuable analogue bandwidth when they switch to digital, is there a rationale for OFCOM allowing them to keep their current bandwidth after switchover, and auction it off on the open market?

Wednesday, 5 November 2008

One Last Election Wordle


Obama's victory speech (sweet sweet words)

Monday, 13 October 2008

Google Apps 1 - Microsoft Office 1 less

(from readwriteweb)
One US CTO, with a stated aim of making his local governmental organisation operate more like a start-up, has confirmed that he will be switching from Microsoft Office to Google Apps for all day to day emailing, spreadsheets, word processing, etc. Although this is only a total of 38,000 fewer desktops for the Microsoft empire, what is significant is the organisation: the District of Columbia. Although this is only District employees rather than national government, so won't be the email client of choice for obama@whitehouse.gov just yet, it is a significant symbol that web-based computing is reaching tipping point with large organisations.

On a related note, I'm currently trying to find the best combination of Zoho apps to provide an agency-wide planning portal - basically an upload and tag function. Hopefully form a post next week if I can make it work....

Thursday, 2 October 2008

Brand Tags

I hadn't played around with this for a while, and there's now enough results on the original (US) version to find some interesting detail at a tag level. When I've used it in the past I've only looked at tag clouds for individual brands, which I've found entertaining but not that useful. If you search for Tags though, then look at the brands that they are most often applied to, this can open up some interesting questions. How is Virgin Atlantic's "cool"ness and "new"ness different from American Airlines' "old"ness? Is 30something still young in airline world, or is Branson less naff over on t'other side of the Atlantic? What really stood out was the 2 Japanese and 1 German car manufacturer in the top 5 for Quality, but no US. The US domestic car industry needs an urgent re-branding job.



The UK site doesn't have that much activity yet, so is more of an entertainment view at present.... searching "cool" as a tag over here shows up Marlboro, Harley and Levis in the top 5. Does this say more about the sort of person who is using the UK site so far, or about the sort of Brit who would use "cool" as a tag in 2008? (Don't know why I'm being cynical, I searched for it).