What is interesting is the lack of obvious cars or branding: there is a clip from an artist deconstructing a Lexus car and rebuilding it as art, but then there are also clips from Japanese architect Shigeru Ban on building from pre-existing materials, about the symbolism of shoes, and on Ray Manzarek of the Doors on writing organ basslines. The Lisa Kudrow series, Web Therapy, is a 15 part comedy that is driving most of the conversation about L Studio so far according to SocialMention. According to the actress,
"Connecting with Lexus gave us a chance to develop an idea we've wanted to do for a while -- that's truly designed to be web content. It's a great opportunity to be part of such a unique experiment in entertainment"
While the site has a nasty whiff of microsite about it, including a lack of any RSS or sharing tools, it is ranking 1st on Google for "L Studio" and 4th for "Lstudio". Most of the content has been uploaded to YouTube, although traffic levels are pretty low there (like between 10-250 views - top traffic referrer being Passionate Pursuit, Lexus's fan site), and there are currently 4 subscribers.
I don't think that traffic levels are really the issue at the moment - it will stand or fall by its content, and sharing tools are easy to add. What is important is that the films themselves are genuinely interesting/funny/different/etc, and they are branded content that positions the brand as a creator and distributor, rather than sponsor. If they can maintain the "creator" status, and release control over the 'distributor", then this might be worth watching
